The biggest challenge with email marketing today is landing in people’s inboxes. With technology getting smarter and smarter, you need to do the same in order to make sure your email is not being blocked. In this article, we will look at many different ways to avoid email filters.
What Is An Email Filter?
An email filter is a set of rules that determines which emails are delivered to the inbox and which are filtered into a different folder. Filters can be created to sort emails by sender, recipient, subject, or content.
For example, an email filter might send your email to a promotional folder that many people do not open. Or it could send you to the spam folder (much worse) where your email might be deleted and never opened.
How To Avoid Email Filters?
There are many ways to avoid email filters. We are going to look at the top 8 things you should do in order to avoid an email filter blocking your email from getting delivered and opened.
8 Ways To Avoid Email Filters
1. Avoid “Fancy” Looking Emails
If your email looks too fancy, meaning, if you use too much colorful content and images, your email will more than likely end up on “Promos” or Spam because email providers will assume that this is an ad of some sort. So we suggest using a simple text-based email that’s short and easy to read.
It’s OK to use fancy-looking emails occasionally but understand that it comes with the cost of your email not being delivered to everyone or landing on the Promotion tab.
Avoid Emails That Look Something Like This:
2. Avoid Trigger Words
Email also could get marked as SPAM if you use “trigger” words that are associated with spam. Avoid those words as much as possible, Instead, use other forms of spelling for the same words.
For example, if you must use the word “money” can be replaced with “$” or “moolah” or you could even misspell it to “moooonayy” .
Some common spam trigger words are:
3. Use Reputable Email Marketing Service
A reputable email marketing service will have a good “IP” reputation, which is going to make sure that your emails are delivered.
You can also help the process by verifying your domain using their DKIM and SPF. Your email marketing provider will tell you how to set this up with your sending domain.
DomainKeys Identified Mail (DKIM) is a method for email senders to authenticate their messages with a digital signature. This signature is verified by the recipient’s email server.
Sender Policy Framework (SPF) is a method for email senders to authenticate their messages with a digital certificate. This certificate is verified by the recipient’s email server.
There are many reputable email marketing services to choose from, but some of the most popular ones include MailChimp, Constant Contact, and AWeber.
4. Ask Your Subscriber To Reply
Always do double opt-in and after that ask your subscribers to respond something back. That way, the email providers know that this is a legit email that was responded to by the subscriber.
This is going to boost the deliverability.
Whenever you send out emails, you are spending money and if the email doesn’t get to your subscriber’s inbox, you are losing money because your subscriber did not see your email.